Did you know that print marketing has a 70-80% higher recall rate than digital marketing? (Source - 31+ Print Marketing Statistics & Market Size (2024)). Sounds surprising in this digital day and age, right? Contrary to popular belief, print marketing is very much alive, and one of the most eye-catching methods of it is poster printing.
Now, it might seem pretty straightforward - you design it, print it, and you're done, right? Well, it isn't as simple as it looks. A small oversight, and you end up with a poster that doesn't look like the one you envisioned. Don't worry, though - we're here with solutions. Let us walk you through the five most common mistakes people make while printing posters to help you do a great job the first time.
#1. Image Resolution
Ever printed something and realised it looked nothing like it did on screen? The reason might be low-resolution images. Posters are meant to stand out, and unclear visuals can look like a blurry mess. Therefore, ensure that the photos are in high resolution so that you end up with the stunning poster you want.
#2. Overcrowded Designs
Stuffing too much text, too many colours, or too intricate graphics into a single poster can overwhelm the viewers, taking away from your intended message. Therefore, try to keep it simple and impactful. Use bold headlines, clean layouts, and just enough information that convey the necessary message without burdening your target audience.
#3. Skipping Proofs
Imagine this - you get your poster printing done only to find out a typo or two later. Sounds like a nightmare, doesn't it? Therefore, it is crucial that you take some time to review a proof before sending it off to printing. Skipping the proofreading step is a sure-shot way to waste time and money.
#4. Viewing Distance
Think about where your poster is going to be displayed. If it's going on a busy street, people need to get your message in seconds. If it is in a slower setting, they might have more time to take in the details. Consider the viewing distance and adjust your poster design to suit your needs perfectly.
#5. Your Target Audience
A poster for a sale isn't going to look the same as one for a corporate event. You might have the best poster on the planet, but if it doesn't attract your target audience, there's no point to it. Therefore, while designing your poster, think about who you are speaking to. What colours, images or fonts would grab their attention? Design with their interests in mind, and you'll end up creating a poster that hits the mark every single time.
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Ready to Print Those Posters?
Creating posters isn't that tough, but it does require a little planning for the message to get across the way you envisioned. By avoiding these common errors, you'll be well on your way to making posters that will make people stop and stare. Looking for the perfect professionals for poster printing? Get in touch with Jaycee today!